How D2C works ?
Direct to consumer
Our approach is to minimize the number of intermediaries between the manufacturer and the end user who purchases and uses the product. In order to achieve this goal, we have direct contracts with some of the most popular and competitive marketplaces and retail chains in Russia, such as Yandex Market, Ozon, Mvideo, Eldorado, Leroy Merlin, SberMegaMarket, and Wildberries, among others.
Extra profit
In comparison to traditional OEM businesses, which earn profit based on the internal manufacturing margin, D2C business allows you to earn profit from each individual customer who purchases your products through marketplaces or other direct-to-consumer (D2C) channels. Our analysis shows that, overall, you can potentially earn three times more profit than OEM businesses.
Long-term perspective
D2C approach gives you a chance to build your own stable brand that can be the best solution in the eyes of consumers without constantly iterating of negotiations with OEM partners. Customer preferences will automatically lead to orders for your product, and all you need to maintain their preference for your brand is a D2C business in Russia.
Develops OEM business
Internal representation not only helps you build your own business, but it also expands your opportunities from an OEM business perspective. By having your own direct-to-consumer (D2C) channel, you can negotiate more strongly with partners and have a team that can protect your interests in Russia.
Service stack we provide
Analytics
Market shelf analysis, competitor's benchmark and purchase matrix by overall 28 parametres
Strategy
Formilize a middle and long way strategy up to 3 years development followed the full P&L calculating
Legal & service support
Maintaining tax and financial records, protecting the company's interests, providing warranty service to customers.
Commerce
Commercial politic management based on prepared market data, targets, P&L and GMV.
Content
Content management followed modern tools as AI and 3D visualization
Team management
Managing the internal team and external contractors, setting goals and tracking progress.
Marketing
External & internal maketing tools management including more than 15 funnel metrics
Brand development
Making a new brand for the end consumer, based on a chosen strategy and business journey map.
Product management
Assortment and supply chain management, unit-economic, product analysis and documentation provision
10 steps into your D2C business in Russia
1. Meet
First meet with you to discuss your business targets and expectations
The purpose of the first meeting is to explore the potential of common interests and cooperation within the framework of the D2C project. The meeting is held remotely via video conferencing. Each party will provide information about their company. Such a meeting will help you learn about your business and product, make a first impression and a vision of the potential for cooperation.
2. First view analysis
Market analysis based on both internal and external data sources
The preliminary analysis is able to identify the potential for your product in the Russian market. This analysis takes into consideration such factors as market size and competition intensity, average sales value and price ranges, competitive landscape analysis, and more. This stage contributes to forming a clear understanding of the opportunities for developing a direct-to-consumer (D2C) business in Russia.
3. P&L estimation
The preparation of calculations based on income and expense projections for the first 3 years.
The P&L statement provides a comprehensive calculation of investments in a project, based on data regarding income and expenses. This calculation aims to optimize costs and achieve a faster return on investment by simulating a realistic development of events while taking into account all relevant factors.
4. Make a decision
The process of making a decision based on data
After getting to know each other and conducting a thorough analysis and calculation, it is essential to weigh all the pros and cons in order to make an informed decision regarding the feasibility of launching a project with our company. Given the complexity of this decision, we strive to assist our partners in the event of any additional questions or concerns.
5. Agreement sign
Approval and signing of a preliminary agreement
After making a decision to enter into cooperation, we need to agreed to reach an understanding on the terms and conditions for the key aspects of official agreement. This is a crucial step that requires both parties to adhere to principles of transparency and fairness. Once the key aspects have been agreed upon, they will be incorporated into the Articles of Association of the company, forming the basis for our overall agreement.
6. Assortment preparation
The preliminary selection of the product portfolio for the Russian market, based on analytical data
Assortment is an essential component of a company's success in any market and we recognize the significance of product management in this regard. We are committed to adapting our product offerings by selecting the most suitable options for Russian consumers.
7. Company & brand registration
The establishment of a joint legal entity
In the process of starting a joint venture, the founders draw up an official agreement in the form of a company charter. This document outlines the direction of the company's activities and establishes the initial authorized capital for the LLC.
8. Start of investments based on P&L
The process of investing the initial funds into the project
All costs are displayed in a pre-calculated P&L, so you will always know and see where certain investments are spent. As a rule, costs of purchasing products prevail in the first months, then the administrative cost , and subsequently marketing and diversified development.
9. Infrastructure development
Establishing the foundations for the long-term success of the company
After you have invested in the project, the first tangible results will be seen in the form of the deployment of the company's infrastructure. This will include a team, warehouse, office space, sales structure, and marketing efforts. Within a few months of the company starting operations, the first sales of your products will be made on well-known trading platforms in Russia.
10. Brand launch
A comprehensive presentation of the brand to the end user.
The brand launch is just the start of a long and potentially highly successful journey for your company in Russia. Leveraging modern technology, personal expertise, best global practices, and artificial intelligence, and driven by a passion for what we do, we take a comprehensive approach to creating a brand, leaving no detail unaddressed, and striving to do more than just business. For us, this means living and working on something truly meaningful.
" After careful consideration, we have realized that there are many excellent factories abroad, but entering our market without support can be challenging.
This is where our idea for representation came from.We are dedicated to our core values and have a positive attitude towards everyone who wants to do business with us.".
RE:PRESENTUM, Co-Founder
What are you receiving ?
Brand house for creating a new story
The creation of a "brand house" is an important milestone in the life of the company. It serves as a meeting place for partners, employees and clients, where presentations are held and projects are implemented. It is essential to create a warm and inviting environment for your business, as this will establish the desired brand image and potentially influence its success in numerous ways.
Ready to meet ?
Choose the most convenient way to contact our team throught messengers:
Or just send an email to: